And how you can harvest their power

moot, the founder of “the cesspool of the internet”, 4chan, is Time’s most influential person according to their internet polls.

Moot’s 4chan.org gets 13 million page views a day and 5.6 million visitors a month.

Moot is 21 years old. He won the poll thanks to a group of rabid fans and 4chan users that decided to doctor the voting results.

This story proves two things- the power of the internet to bring people together, and the desire of said people to be anonymous.

Amazon.com and certain information architects have a fetish of “Real Names”

But why should a real name signify any real value? So many “real” politicians and publicity figures lie, including under oath, on a daily basis.
All the internet allows is easier modification and expression of one’s deeper personality and feelings.
Whan the internet allows for is exponential, explosive personal growth and expression.

Whatever you think the most defines you, as long as you confuse yourself with what you think.

4chan users spend their free time on 4chan, and thus feel a great accomplishment by “winning” the Times poll.

The internets is full of win.
moot wins, times looses shows in detail how exactly the pathetic voting mechanism at time.com was manipulated.

Completely manipulated.

We at tomorrowmars have used the same tactic of steering traffic and human attention to achieve spectacular results of win for our clients.
So spectacular in fact, that we will remain anonymous about them.

Let our wins be a thing in themselves- for us and for our clients.

Victory does not depend upon whether others know about it or not, as long as you get the result you set out to achieve.
Which anonymous users on the Internet and Anonymous have been doing since the very beginning.

The old media is obsessed with trends, obssessed with attracting attention. This is why any information about trends is swallowed up by the old media quickly and hungrily.
Any internet user does not want to read or even watch, the best emotional experience for him is participation.

What does this mean- get small results on the key segments of Internet users (Bloggers, Twitterers, Video and select boards) and you steer the old media.
You has lolz and winz!

This makes us all the prouder to have contributed early testing and strategic planning for IfWeRantheWorld.com;

Some think that raised awareness of sustainability, social issues and taking an active stance are merely a consumer fad.

We see it as a continuing shift in global human consciousness from the consumer to the creator and provider model.

In fact, Obama, who has won over the young voter demographic with appeal to exactly the above hope for change and a brilliant online campaign strategy, is now providing a rude awakening : hoping for Change is not enough.

One must be an active facilitator and participant of change.

The informatization of society has allready facilitated better self-organization, and many young people today are using cellphones and social networking sites to organize and unite, the G-20 protests being a good latest example.

However, achieving goals and making them quantifiable for the average human, without turning them into a bureacrat remains a daunting tasks.

Nathan Shedroff , with his book Design is the problem, sums it up.

What we think makes IfWeRantheWorld.com stand out is that it is the Getting Things Done of social improvement- there is a specific next step, a “liquidity of goodness”.

And improvement you can assess and measure is improvement you can keep.

We use both Drupal and Wordpress in our work.

Much has been said about Drupal vs Wordpress in the past, see references at end of article.
This post is geared towards the end user and project manager that wants to select the best system for their needs.

I am going to talk about our direct experience only, so all following statemets have “In Our Humble Experience” preceding, please take that into account.

Also, drupal 7 has set out to improve usability in the default install, so this article will become irrelevant in several months time.

Ladies and germs, without further ado

Drupal vs Wordpress – who wins?

1) Blogging – Wordpress wins with a K.O.

Wordpress is wonderful for a simple blogging solution. The user interface

Blogging and CMS are very much a gray area as far as people’s definitions go.
After all, Wordpress allows for static page creation, comments, and user submitted content. Just like Drupal.

2) Ease of install and Administration – Wordpress wins on points

Timewise, Wordpress takes much less to install out-of-the box.
End-users find it easier to use.

However, advanced modifications take less time in Drupal. Drupal has allowed us an easier shopping cart integration with Ubercart and the multitude of Drupal modules is inspiring. If you were to create dynamic content with multiple fields (price,location, size, etc),

Drupal is Uncontested Winner in Heavy Content Supremacy

If you have the money to customize, Drupal is the way to go.

Resources
Gradual change article

This guy is very important. This guy is the audience and where it is going, for good or bad. You need to know this guy and why he keeps asking

Contemporary consumers are less and less problem-solving oriented. They want to feel good now.

In the old days of advertising, it was simply enough to inform the buyer that your product was better, faster, bigger, more.

Today, almost every consumer has evolved a very strong defense mechanism against advertising. This mechanism is boredom.
Most messages fail to connect, interest, or stir. Meeehhh! is the sound of the internet.

And music is still the default method of breaking through that carapace of emotional detachment.

From radio jingles to TV ads, successful advertisers use popular music to grab the viewer’s attention.

Apple is using the “distribution control through convenince”, first with with it’s ipod and then it’s iphone model.

One cannot make money selling music alone anymore, since people can download it for free, but since most people have a problem programming a VCR, if you make the convenience of getting the most valued product- music- on your iphone or ipod … convenient, you can have the success of itunes.

Most websites today are still using the problem-solver approach, that works only on the task-oriented, object-driven segment of the audience.
From ebay to gmail, they are serving the client’s needs.

But no one has yet broken the medium out to the point where it is a message causing immediate emotional attachment and interest.

Youtube’s most popular content is, you guessed it, music.