See you there!

1) Rule 1- Peace, Love, And Understanding

The worst enemy a smart Internet Magician can have is a  Deadeye. A deadeye  customer or client either comes from the now defunct dead print paradigm, or is someone that bases their information architecture ideas based solely on aesthetics. They forever think that the Web is about visual appeal, and not interaction, by which we mean  enabling customer action. Purchase, adview, whatever you want the customer to do.

Getting your customer to act in your system is usually more valuable than just a “deadview”. This is why facebook, that gets customers to submit their information willingly, finds their customer interaction so much more valuable than, say, google.

If the customer does not perform a specific action based on a visit to your website, the website is a failure. The action can be anything from giving a bit mindspace to your product to an actual purchase.

The 7 Golden Rules of Internet Magic » »

Internet Innovation Alliance released some data showing that use of broadband internet can save consumers up to $8000 a year.

The Internet Saves Consumers Money! Who Knew!

One can say that the web has been social for quite a while, but what we want to talk about today is the recent phenomenon of more and more people wanting to “do good” on the web instead of just “make money and get out”.
The awakening social web » »

We use both Drupal and WordPress in our work.

Much has been said about Drupal vs WordPress in the past, see references at end of article.
This post is geared towards the end user and project manager that wants to select the best system for their needs.
Drupal vs WordPress -CMS wars » »