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	<title>TomorrowMars &#187; Tomorrow Mars</title>
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	<link>http://tomorrowmars.com</link>
	<description>Leave Fun Things To The Professionals</description>
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		<title>The power of anonymous</title>
		<link>http://tomorrowmars.com/tm/the-power-of-anonymous/</link>
		<comments>http://tomorrowmars.com/tm/the-power-of-anonymous/#comments</comments>
		<pubDate>Thu, 07 May 2009 09:56:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Tomorrow Mars]]></category>

		<guid isPermaLink="false">http://tomorrowmars.com/?p=41</guid>
		<description><![CDATA[Anonymous users on the internet  completely swing a major old-media news corporation&#8217;s  online poll. Time.com,  feel  the irony.
And how you can harvest  their power

moot, the founder of &#8220;the cesspool of the internet&#8221;, 4chan, is Time&#8217;s most influential person  according to their internet polls.

Moot&#8217;s 4chan.org gets 13 million page views [...]]]></description>
			<content:encoded><![CDATA[<p>Anonymous users on the internet  completely swing a major old-media news corporation&#8217;s  online poll. Time.com,  feel  the irony.</p>
<p>And how you can harvest  their power<br />
<span id="more-41"></span></p>
<p>moot, the founder of &#8220;the cesspool of the internet&#8221;, 4chan, is <a href="http://www.time.com/time/specials/packages/article/0,28804,1894410_1893837_1894180,00.html">Time&#8217;s most influential person  according to their internet polls.</a></p>
<p><img src="http://img.timeinc.net/time/photoessays/2009/time_100_influence/moot.jpg"></p>
<p>Moot&#8217;s <a href="http://www.4chan.org/">4chan.org</a> gets 13 million page views a day and 5.6 million visitors a month.</p>
<p>Moot is 21 years old. He won the poll thanks to a group of rabid fans and 4chan users that decided to<a href="http://www.time.com/time/arts/article/0,8599,1894028,00.html"> doctor the voting results. </a></p>
<p>This story proves two things- the power of the internet to bring people together, and the desire of said people to be anonymous.</p>
<p><img src="http://images.encyclopediadramatica.com/images/3/3b/Bcitylollers.jpg"><br />
Amazon.com and certain information architects have a fetish of &#8220;Real Names&#8221; </p>
<p>But why should a real name signify any real value? So many &#8220;real&#8221; politicians and publicity figures lie, including under oath, on a daily basis.<br />
All the internet allows is easier modification and expression of one&#8217;s deeper personality and feelings.<br />
Whan the internet allows for is exponential, explosive personal growth and expression. </p>
<p>Whatever you think the most defines you, as long as you confuse yourself with what you think.</p>
<p>4chan users spend their free time on 4chan, and thus feel a great accomplishment by &#8220;winning&#8221; the Times poll.</p>
<p>The internets is full of win.<br />
<a href="http://en.wikipedia.org/wiki/4chan>the wikipedia article</a><br />
lists some of 4chan&#8217;s tremendous influence in birthing subcultures on the internet.</p>
<p>The times, as any dying organism, is full of self-congratulating pomposity-&#8221; TIME.com&#8217;s technical team did detect and extinguish several attempts to hack the vote.&#8221;</p>
<p>Oh yeah, they extinguished it. Not. The vote was completely hacked. The times team is a bunch of incompetent morons that started the poll with a simple GET mechanism, complete with lack of user authentication.</p>
<p>They later tried to improve their pathetic vote submission form, though something so stillborn can be prettied up but never made to live up to it&#8217;s purpose of even bare functionality.</p>
<p>The hack was instituted by anonymous, the same self-organized group that first appeared to wreak havoc upon scientology.<br />
<a href="http://musicmachinery.com/2009/04/27/moot-wins-time-inc-loses/">moot wins, times looses</a> shows in detail how exactly the pathetic voting mechanism at time.com was manipulated.<br />
<img src="http://musicmachinery.files.wordpress.com/2009/04/pollresults.jpg?w=450&#038;h=465" ><br />
Completely manipulated. </p>
<p>We at tomorrowmars have used the same tactic of steering traffic and human attention to achieve spectacular results of win for our clients.<br />
So spectacular in fact, that we will remain anonymous about them. </p>
<p>Let our wins be a thing in themselves- for us and for our clients.</p>
<p>Victory does not depend upon whether others know about it or not, as long as you get the result you set out to achieve.<br />
Which anonymous users on the Internet and Anonymous have been doing since the very beginning.</p>
<p>The old media is obsessed with trends, obssessed with attracting attention. This is why any information about trends is swallowed up by the old media quickly and hungrily.<br />
Any internet user does not want to read or even watch, the best emotional experience for him is participation.</p>
<p>What does this mean- get small results on the key segments of Internet users (Bloggers, Twitterers, Video and select boards) and you steer the old media.<br />
You has lolz and winz!</p>
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		<item>
		<title>what&#8217;s that song?</title>
		<link>http://tomorrowmars.com/tm/whats-that-song/</link>
		<comments>http://tomorrowmars.com/tm/whats-that-song/#comments</comments>
		<pubDate>Sun, 01 Mar 2009 10:40:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Tomorrow Mars]]></category>
		<category><![CDATA[medium is the message]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://tomorrowmars.com/?p=17</guid>
		<description><![CDATA[You know the guy. It&#8217;s the guy asking what&#8217;s the song? in comments to any youtube video with more than a few views and no music credit.
This guy is very important. This guy is the audience and where it is going, for good or bad.  You need to know this guy and why he [...]]]></description>
			<content:encoded><![CDATA[<p>You know the guy. It&#8217;s the guy asking <strong>what&#8217;s the song?</strong> in comments to any youtube video with more than a few views and no music credit.</p>
<p>This guy is very important. This guy<strong> is the audience </strong>and where it is going, for good or bad.  You need to know this guy and why he keeps asking<br />
<span id="more-17"></span><br />
Contemporary consumers are less and less problem-solving oriented.   They want to feel good now. </p>
<p>In the old days of advertising, it was simply enough to inform the buyer that your product was better, faster, bigger, more.</p>
<p>Today, almost every consumer has evolved a very strong defense mechanism against advertising. This mechanism is boredom.<br />
Most messages fail to connect, interest, or stir. <strong>Meeehhh</strong>! is the sound of the internet.</p>
<p>And music is still the default method of breaking through that carapace of emotional detachment. </p>
<p>From radio jingles to TV ads, successful advertisers use popular music to grab the viewer&#8217;s attention.</p>
<p>Apple is using the &#8220;distribution control through convenince&#8221;, first with with it&#8217;s ipod and then it&#8217;s iphone model.</p>
<p>One cannot make money selling music alone anymore, since people can download it for free, but since most people have a problem programming a VCR,  if you make the convenience of getting the most valued product- music- on your iphone or ipod &#8230; convenient,  you can have the success of itunes.</p>
<p>Most websites today are still using the problem-solver approach, that works only on the task-oriented, object-driven segment of the audience.<br />
From ebay to gmail, they are serving the client&#8217;s needs.</p>
<p>But  no one has yet broken the medium out to the point where it is a message causing immediate emotional attachment and interest.</p>
<p>Youtube&#8217;s most popular content is, you guessed it, music.</p>
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