We are very glad to announce our involvement in PressPausePlay, an exciting Swedish film that documents the advent of the Digital era and how new Creative Tools and the Internet changed everything -the way we work, the way we play, killed the Industry and brought on “The Best Time to be An Artist” (Seth Godin)
Tomorrow Mars is proud to announce the launch of ScandinavianStartups.com, a website dedicated to new startup companies in the Nordic region.
1) Rule 1- Peace, Love, And Understanding
The worst enemy a smart Internet Magician can have is a Deadeye. A deadeye customer or client either comes from the now defunct dead print paradigm, or is someone that bases their information architecture ideas based solely on aesthetics. They forever think that the Web is about visual appeal, and not interaction, by which we mean enabling customer action. Purchase, adview, whatever you want the customer to do.
Getting your customer to act in your system is usually more valuable than just a “deadview”. This is why facebook, that gets customers to submit their information willingly, finds their customer interaction so much more valuable than, say, google.
If the customer does not perform a specific action based on a visit to your website, the website is a failure. The action can be anything from giving a bit mindspace to your product to an actual purchase.
Anonymous users on the internet completely swing a major old-media news corporation’s online poll. Time.com, feel the irony.
And how you can harvest their power
The power of anonymous » »
One can say that the web has been social for quite a while, but what we want to talk about today is the recent phenomenon of more and more people wanting to “do good” on the web instead of just “make money and get out”.
The awakening social web » »
We use both Drupal and WordPress in our work.
Much has been said about Drupal vs WordPress in the past, see references at end of article.
This post is geared towards the end user and project manager that wants to select the best system for their needs.
Drupal vs WordPress -CMS wars » »
You know the guy. It’s the guy asking what’s the song? in comments to any youtube video with more than a few views and no music credit.
This guy is very important. This guy is the audience and where it is going, for good or bad. You need to know this guy and why he keeps asking
what’s that song? » »
